The term ‘Social Media’ describes content that is posted online by the user. It can take many forms including forums, message boards, blogs, wikis and podcasts.
The most popular Social Media applications currently used worldwide are Facebook,Twitter, LinkedIn and You Tube.
Over the last few years these sites have been used primarily by friend groups to interact socially online. However, businesses are increasingly recognising the potential of these methods to engage with their customers and clients.
Social Media for golf is not a fad – it is most definitely here to stay.
An example of this is that Facebook is now bigger than Google, and at the rate it is currently growing it will soon become the standard method of logging into sites across the entire internet.
On this basis businesses will have very little choice but to embrace Social Media in one way or another in the near future; ultimately it’s a choice of whether you want to be a front-runner and adopt it now, or be catching up with your rivals later.
The four platforms listed above are incredible ways to engage and interact with your clients and customers. These people are talking constantly about services that your company provides – and they may even be talking about your specific business.
You need to know about this – and you need to embrace it.
For example, if you’ve unintentionally done something to upset a customer, you may never get the chance to hear about it and may never see the customer again.
Using Social Media effectively, you’ll not only find out about the issue, but can take immediate steps to publicly resolve it – protecting and actually enhancing your repuation and encouraging your customer to return.
How good does that sound…?
Have we got your attention? We hope so!